How to Boost Domain Authority in 2023

How can I boost my website’s Domain Authority? This is a common question I hear from website owners during almost every initial conversation. Sometimes the website owners are obsessed and excited about increasing their Domain Authority. But, does it matter in terms of overall SEO success? We’ll find out in this article. Before we go any further, we need to learn what domain authority is all about.

What is Domain Authority?

Domain Authority (DA) is a metric used by Moz, a popular SEO tool, to evaluate the quality of a website based on various SEO factors. To be clear, Domain Authority is not a Google-approved metric.

PR, also known as Page Rank, was Google’s proprietary authority metric in the past. It assigned authority scores between 0 and 10. They did, however, scrape the Internet Explorer plugin used to check the score and confirmed that the metric will not be updated there in the future. That is when website owners began using Moz’s Domain Authority score, which was the most popular SEO tool at the time.

There are now numerous tools that provide quality scores, such as Moz DA. This includes Domain Rating from Ahrefs, Authority Score from SEMRush, and Trust Flow from Majestic. The Domain Authority score ranges from 1 to 100. The higher the DA score, the higher the quality of the site. This also increases the likelihood of the website generating organic traffic and rankings.

How to Increase Domain Authority Score?

Improve the Off-Page SEO of Your Website

Since its inception, DA has been widely used by the outreach team to assess the quality of a website. Websites with a high Domain Authority typically have a large number of high-quality referring domains. If you want to increase the DA of your website, make an effort to obtain high-quality links from domains with a higher DA than yours. This will speed up the growth of your DA.

Additionally, make certain that you are not receiving links from websites with higher spam scores. A high spam score could result in the loss of website authority. Ensure your site receives links from high-authority sites, it sends a positive signal to the Moz algorithms about the quality of your site. Keep an eye on the links pointing to your website.

The DA can suffer if there are a large number of spammy linking domains pointing to the site. Conduct a thorough backlink analysis and make every effort to remove any link with a spam score of 30% or higher. You must also ensure that your website’s external links do not point to spammy domains. If you are unsure about the quality of the website to which you are linking, use the “no follow” link attribute to be safe. Disavowing links with the Google Disavow Tool may also help your website’s DA in the long run.

Here are the Different Ways to Get Quality Inbound Links to Your Site

• Natural Links: Publishing content that is worth linking to is the best way to get high-quality links to your website. As more people become aware of your content, they may be interested in linking back to a useful resource. This is the ideal scenario that Google recommends, but it is difficult to find. There are numerous methods for publishing link-worthy content. It could be research-based content or a linkable asset such as an infographic or a graph. This is a lengthy procedure. However, natural links are more valuable than any other link you can build.

• Blogger Outreach: This is one of the most effective and efficient link-building strategies. Blogger outreach is the best link-building strategy to use if you need to establish authority quickly. Make contact with bloggers and webmasters who have similar websites to yours. Contact them about writing a guest post for them or asking them to cover your product or service. You will receive a prompt response, and the links will appear naturally. If you do not have time to contact website owners manually, we can do it for you as part of our blogger outreach services.

• Broken Link Building: This is yet another link-building strategy worth attempting. Perform a broken link audit on high-DA websites. Examine whether you can provide them with better content to which they can link. This strategy creates win-win situations because the website can fix the broken link while you receive a quality backlink from a contextual website without putting much effort into writing a blog post.

• Unlinked Mentions: You might come across websites that mention your brand name. They may not, however, have linked it back to your website. Use SEMRush to audit the brand mentions you have received and shortlist the high Domain Authority websites. Approach them and request a link to your brand’s anchor text.

• Link Reclamation: There is a chance you have lost some of the links you have earned. You can find the broken links by using Moz, SEMRush, and Ahrefs. Try contacting the webmasters of the high DA website and asking them to fix the links for you.

• Press Releases: Try doing public relations for your website as well. Many publishing websites have a high Domain Authority. Obtaining a magazine-quality backlink from such sites is worthwhile. You can choose between paid and organic PR. Organic PR activity occurs when the press discovers that you are providing some value worth mentioning. This is more common in large corporations, but it is also possible if you have a well-crafted strategy. Paid public relations activities can also provide you with high-quality links from high-DA sites. Some websites like ewtnet and webcilo, however, may charge you.

Optimizing On-Page SEO

Improving your website’s on-page SEO quality is crucial. It will improve not only the domain rankings on Google but also the DA score on Moz. However, on-page factors have no direct impact on the DA score. But, if you do something incorrectly, it can have an impact on your Google rankings and, as a result, your DA score.

Moz has confirmed that its machine-learning capabilities allow for intuitive changes to the DA based on fluctuations in SERP rankings. As a result, when a new Google Algorithm Update is released, sites that lose positions may also see a decrease in their DA score. If you want to boost your DA by optimizing the on-page SEO factors, Moz’s On-page Grader tool is highly recommended.

The On-Page Grader tool can be used to evaluate a page’s on-page SEO strength. Simply enter the URL you want to check and the focus keyword you want to rank for. After Moz processes the on-page report, you will receive an overall on-page grade for your page based on a variety of factors that Moz considers.

Moz considers factors such as Meta Title, Description, Alt Text, Internal Link, and so on when calculating your website’s on-page SEO score. The tool also displays areas that require webmasters’ immediate attention, as well as the best practices for optimizing them.

Here is an overview of the thing that you must consider apart from writing quality and engaging content to improve your chances of increasing the Domain Authority of your website.

• Keyword Optimization: Before you begin writing content for your website, make a list of keywords for which you want to rank. Getting the keywords right also means aligning the content with the target audience’s preferences. Writing content that no one reads adds no value to your website or the target audience.

• The Freshness of the Content: After a few years, or even months, your content may become stale. This can lower your organic rankings and DA score. Because DA is calculated based on the number of keywords that rank on the Google SERP, if a group of keywords loses their ranking, the DA score may drop. To keep the keywords at the top of Google SERPs, you must keep updating the content that drives the most traffic to your website.

• URL Optimization: The URL is often the most overlooked on-page factor. The URL of a website is frequently generated by the CMS and is not SEO-friendly. Some best practices must be followed when creating an SEO-friendly URL.

• Meta Title: This is the most important aspect of on-page optimization and is regarded as a key SEO ranking factor. Failure to optimize the title may result in your pages failing to rank on Google SERPs and your Moz Domain Authority not increasing. Because the On-Page Grader tool considers the Meta Title to be an important component, the DA of a website may fluctuate if the title is not optimized.

• Meta Description: Google does not use Meta Description as a ranking factor. However, Moz considers the meta description to be an important on-page grading factor. Failure to optimize the description with the focus keyword can lower your web page’s overall ranking.

• Heading Tags: Google has confirmed that the H1 and other heading tags used on a page provide a clear indication of the various topics covered on the page.

• Image Alt Text: The alt text used in images is another important factor that Moz considers when determining the quality of a page. According to Moz, using focus keywords and LSI keywords has a “positive correlation” when it comes to better Google rankings as well as improving Domain Authority.

• Internal Links: Moz considers internal links to be an important on-page ranking factor. According to them, an optimal number of internal links will aid in better crawling as well as user navigation through various pages on the website. Moz recommends a maximum of 100 internal links per page. This figure is proportional to the number of words on the page.

• Fix Technical SEO Issues: One of the reasons Google Algorithms penalize websites is their failure to follow technical SEO best practices. Too many 301 redirects, duplicate pages, a lack of canonical links, and other factors can cause a drop in website domain rankings. In addition, you should examine the Robot.txt,.htaccess file, error codes, schema markup, and HTTP status code.

• Page Load Speed: Following the announcement of mobile-first indexing by Google, one of the most important factors that Google considers when ranking websites is page load speed. Any site that lags behind its competitors in terms of site speed may see a drop in organic keyword positions. Furthermore, any site that has not transitioned to a mobile responsive version may experience a blackout from Google SERP. All of this can have an indirect impact on your website’s Domain Authority.

Increase Your Social Signals

Although there has not been much discussion about the impact of Social Signals on DA, we believe that social signals are one of the factors that Moz considers before determining a website’s DA. Even though Google has yet to confirm whether Social Signal is part of the algorithm, top-ranking Google SERP pages typically have a high social share.

The best way to boost your website’s social signal is to actively share interesting posts through official channels. In addition, you can include social media icons on your website to help Google understand the signal.