Types Of TikTok Advertising For Business And Marketing
TikTok, a social media app introduced by ByteDance in 2016, is accessible in over 150 regions and is expected to surpass a billion monthly active users by the end of 2024. Big and small companies, agencies, and creators can grow, reach new audiences, and produce significant outcomes using the different TikTok ads and TikTok types. Over time, it has become the ideal platform for advertisers.
Why Advertise on TikTok ad types?
TikTok is an effective advertising strategy because of its distinct video format, wide audience, and carefully chosen algorithm. The average TikTok user watches videos on the platform for ninety-five minutes every day, according to Sprout Social.
Six Various Formats for TikTok Ads
Selecting the ideal ad format is a crucial part of creating a successful TikTok advertising campaign. Here are six distinct TikTok ad types you could use.
#1. In-Feed Advertisement
In-feed ads are native ads that appear in your feeds. These are videos that users can browse through on their For You Page (FYP). Due to user-generated content, this TikTok ad style typically has the highest in-app engagement as users can like and comment on it. These commercials can last anywhere from 5 to 60 seconds (within the recommended TikTok 21-34 seconds). A call to action (CTA) button that can direct users to an external landing page is also included.
For firms who just wish to become more well-known, these advertisements are ideal. Working with influencers to get them to mention the business or product and then seeing the advertisement later in their feed would be the ideal approach. Users are more likely to remember the brand when using this tactic.
#2. TopView Advertisement
The key distinction between this ad and an in-feed ad is that this one appears as the first in-feed video that users encounter. Even when it’s not the first video users view when they open the app, brands have three seconds of attention guaranteed. In contrast to in-feed advertising, which users can just scroll through, brands don’t have to worry about first attracting interest. This means half the hard work is already done. Still, brands must be incredibly innovative to create an impact in such a short amount of time. The most popular and simplest ways to make advertising on TikTok are top view and in-feed ones. We advise beginning with them if you’re new to advertising, in addition to other social media advertising.
#3. Brand Takeover Advertisement
A brand takeover is a full-screen advertisement that appears when the user first opens TikTok. The ad can lead to a hashtag challenge or a brand’s landing page. The five-second advertisement plays automatically when users launch the app, and you may present it in a way that speaks to your creativity. It could consist of many GIFs, screenshots, movies, etc. But this will need a lot of preparation and ingenuity to pull off. It is advised to have multiple distinct but related videos to prevent monotony and preserve brand awareness. By doing this, users will remain interested in the material and be more likely to recall the company that created it.
This type of advertisement is ideal for a new product launch as opposed to brand recognition. Consider Too Faced as an example. In just one day, their campaign garnered 7.6 million impressions, 2.54 million of which were unique. Additionally, the campaign had a remarkable click-through rate of 18.38%. These advertisements have a lot of potential for success.
#4. Branded Effects Advertising
Without the use of filters, this platform wouldn’t be considered social! Brands may design their shareable stickers, augmented reality filters, and lenses with branded effects. This is perfect if you want to promote a campaign, especially one with a noble cause or objective, or if you desire user-generated content (UGC). TikTok unveiled its Effect House, designed to create effects with unique branding.
When paired with another advertisement, it would be simpler to create a branded effect. Having a celebrity employ a branded effect with a branded hashtag in the TopView ad’s description is a wonderful method to spread awareness of it. Using the filter, hashtag, or just focusing on it for a short while is only one of the ways users can interact with it. Naturally, in addition to making the filter, stickers, hashtags, and video, putting all of these advertisements into action would cost a significant sum of money (much more if a celebrity or influencer is involved).
#5. Branded Hashtags Challenge
A challenge that is supported by a brand is known as a ‘branded hashtag challenge’. For this kind of challenge, the brand comes up with a special hashtag and collaborates with TikTok or influencers to spread the word to a larger audience. One well-known instance is the #PlayWithPringles campaign, in which Pringles only encouraged people to utilize a Pringles can creatively and record it. This kind of advertisement is most effective when paired with other advertisements. Along with introducing TopView and One Day Max In-Feed advertisements, Pringles achieved success with over 343K user-generated videos and one billion hashtag video views.
A disadvantage of this kind of TikTok advertisement is that a lot of producers will jump on the trend when a hashtag starts trending, adding the hashtag to their videos without ever mentioning the company or anything related to the topic. However, they employ it because they want more people to see their films. Also, because the branded hashtag will be given priority by the algorithm.
#6. Spark Advertisement
Although spark ads are simply in-feed advertisements, brands can also use them to promote their own TikTok videos or videos created by creators, provided that the creator grants permission. Users can visit a music page or the brand’s TikTok account through spark advertising, where they can use the audio for their videos. Regardless of marketing objectives, this advertisement is highly recommended for all advertisers due to its ease of launch and effectiveness. The new profile landing page user interface (UI) from Spark Ads offers a record-breaking 69% higher conversion rate and 37% cheaper cost per action (CPA).
TikTok has shown to be an effective advertising platform with a vast array of formats and features that keep getting better. Remember that TikTok is all about its creators, therefore companies should think about experimenting with creator-based advertisements and/or influencer partnerships.
TikTok, a social media app introduced by ByteDance in 2016, is accessible in over 150 regions and is expected to surpass a billion monthly active users by the end of 2024. Big and small companies, agencies, and creators can grow, reach new audiences, and produce significant outcomes using the different types of TikTok ads. Over time, it has become the ideal platform for advertisers.
Why Advertise on TikTok?
TikTok is an effective advertising strategy because of its distinct video format, wide audience, and carefully chosen algorithm. The average TikTok user watches videos on the platform for ninety-five minutes every day, according to Sprout Social.
Six Various Formats for TikTok Ads
Selecting the ideal ad format is a crucial part of creating a successful TikTok advertising campaign. Here are six distinct TikTok ad types you could use.
#1. In-Feed Advertisement
In-feed ads are native ads that appear in your feeds. These are videos that users can browse through on their For You Page (FYP). Due to user-generated content, this TikTok ad style typically has the highest in-app engagement as users can like and comment on it. These commercials can last anywhere from 5 to 60 seconds (within the recommended TikTok 21-34 seconds). A call to action (CTA) button that can direct users to an external landing page is also included.
For firms who just wish to become more well-known, these advertisements are ideal. Working with influencers to get them to mention the business or product and then seeing the advertisement later in their feed would be the ideal approach. Users are more likely to remember the brand when using this tactic.
#2. TopView Advertisement
The key distinction between this ad and an in-feed ad is that this one appears as the first in-feed video that users encounter. Even when it’s not the first video users view when they open the app, brands have three seconds of attention guaranteed. In contrast to in-feed advertising, which users can just scroll through, brands don’t have to worry about first attracting interest. This means half the hard work is already done. Still, brands must be incredibly innovative to create an impact in such a short amount of time. The most popular and simplest ways to make advertising on TikTok are top view and in-feed ones. We advise beginning with them if you’re new to advertising, in addition to other social media advertising.
#3. Brand Takeover Advertisement
A brand takeover is a full-screen advertisement that appears when the user first opens TikTok. The ad can lead to a hashtag challenge or a brand’s landing page. The five-second advertisement plays automatically when users launch the app, and you may present it in a way that speaks to your creativity. It could consist of many GIFs, screenshots, movies, etc. But this will need a lot of preparation and ingenuity to pull off. It is advised to have multiple distinct but related videos to prevent monotony and preserve brand awareness. By doing this, users will remain interested in the material and be more likely to recall the company that created it.
This type of advertisement is ideal for a new product launch as opposed to brand recognition. Consider Too Faced as an example. In just one day, their campaign garnered 7.6 million impressions, 2.54 million of which were unique. Additionally, the campaign had a remarkable click-through rate of 18.38%. These advertisements have a lot of potential for success.
#4. Branded Effects Advertising
Without the use of filters, this platform wouldn’t be considered social! Brands may design their shareable stickers, augmented reality filters, and lenses with branded effects. This is perfect if you want to promote a campaign, especially one with a noble cause or objective, or if you desire user-generated content (UGC). TikTok unveiled its Effect House, designed to create effects with unique branding.
When paired with another advertisement, it would be simpler to create a branded effect. Having a celebrity employ a branded effect with a branded hashtag in the TopView ad’s description is a wonderful method to spread awareness of it. Using the filter, hashtag, or just focusing on it for a short while is only one of the ways users can interact with it. Naturally, in addition to making the filter, stickers, hashtags, and video, putting all of these advertisements into action would cost a significant sum of money (much more if a celebrity or influencer is involved).
#5. Branded Hashtags Challenge
A challenge that is supported by a brand is known as a ‘branded hashtag challenge’. For this kind of challenge, the brand comes up with a special hashtag and collaborates with TikTok or influencers to spread the word to a larger audience. One well-known instance is the #PlayWithPringles campaign, in which Pringles only encouraged people to utilize a Pringles can creatively and record it. This kind of advertisement is most effective when paired with other advertisements. Along with introducing TopView and One Day Max In-Feed advertisements, Pringles achieved success with over 343K user-generated videos and one billion hashtag video views.
A disadvantage of this kind of TikTok advertisement is that a lot of producers will jump on the trend when a hashtag starts trending, adding the hashtag to their videos without ever mentioning the company or anything related to the topic. However, they employ it because they want more people to see their films. Also, because the branded hashtag will be given priority by the algorithm.
#6. Spark Advertisement
Although spark ads are simply in-feed advertisements, brands can also use them to promote their own TikTok videos or videos created by creators, provided that the creator grants permission. Users can visit a music page or the brand’s TikTok account through spark advertising, where they can use the audio for their videos. Regardless of marketing objectives, this advertisement is highly recommended for all advertisers due to its ease of launch and effectiveness. The new profile landing page user interface (UI) from Spark Ads offers a record-breaking 69% higher conversion rate and 37% cheaper cost per action (CPA).
TikTok has shown to be an effective advertising platform with a vast array of formats and features that keep getting better. Remember that TikTok is all about its creators, therefore companies should think about experimenting with creator-based advertisements and/or influencer partnerships.
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